Women of the Internet: How the internet came into our lives.
Why we couldn’t live without shopping online nowadays?
Only 20 years ago most of us were oblivious to the existence of the internet as a place to shop, but it was not until the invention of the World Wide Web (by Tim Berners-Lee) that widespread consumer use of the Internet became a possibility. Thus the Internet has changed completely the way we shop fashion, transforming the way that customers shop and re-shaping the high street as a result. Many of us now shop from our homes and we feel free to do it whenever or wherever we want, so it’s not surprising that the number of online shoppers in 2018 in Spain was higher than 19 Million of people.
Today we can find an online fashion with nearly every retail product available, like handbags, shoes… and more at the best prices and we can do so from any location without worrying about going to the store. No wonder it’s still one of the fastest growing industries in the world.
Digital Marketing for Fashion Brands
The digital environment has a growing effect on consumer’s mind and buying behaviour, giving a freedom of decision based on public interaction or opinions. Even though the fashion marketing is present in the digital environment, customer’s buying behaviour may not be influenced and controlled by the brand. Why? Because when customers make a buying decision, this is probably highly influenced by: the interactions with search engine, recommendations, online reviews and other information provided by the Internet.
Then the E-commerce in fashion has also brought down political and physical barriers, giving in someway everyone in the world an equal playing ground for their market, so everyone can put their products on sale through the e-stores (website dedicated to selling of product, virtual stores or even social networks like Instagram). The rise of the internet commerce in fashion during the last years has reshaped labor, commodity flows and also global politics.
The fact is that the success of e-commerce in fashion businesses has the potential to influence the market and there are still many changes to come.
Internet as a world showroom
Today we can say that Internet is a world showroom for brands, where they get both the opportunity and the place to explain and present their products through a virtual world. By this way brands create a space full of emotions, objects and words that might get the attention of the consumer by their social media or website.
Just like that brands are creating kinds of communities, following them and expressing their personal comments on the products and the brand world.
We are an online chakra clothing store: Buy our products wherever you are!
We are the generation of a cloud fashion economy that allows the freedom of expression for every designer and buyer. This is reason why in Untitled Barcelona our virtual fashion world transmit the colours of emotions for those women that feel unique and free. We invite you to come and join our online community. Feel free to share your comments with us!